Digital Marketing
Digital marketing effectively began in 1990 when the archie search engine was created as an index for sites. In the 1980s, the storage capacity of computers was already large enough to store huge volumes of customer information. Companies started choosing online techniques, such as database marketing, rather than limited list brokers. Databases allowed companies to track customers’ information more effectively, transforming the relationship between buyer and seller.
Email Marketing
Email marketing has evolved rapidly alongside the technological growth of the 21st century. Before this growth, when emails were novelties to most customers, email marketing was not as effective. In 1978, Gary Thuerk of DEC sent out the first mass email to approximately 400 potential clients via the advanced research projects network (ARPANET). He claimed that this resulted in $13 million worth of sales of DEC products, and highlighted the potential of marketing through mass emails.
Social Marketing
Social Marketing is a marketing approach which focuses on influencing behavior with the primary goal of achieving the “common good”. It utilizes the elements of commerical marketing and applies them to social concepts. However, to see social marketing as only the use of standard commercial marketing practices to achieve non-commercial goals is an oversimplified view. Social marketing has existed for some time but has only started becoming a common term in recent decades.
