The user journey's first and most critical step is getting to know a brand, expert, or agency. And we all know where that starts: the website’s About page. Site visitors head to the About page to learn more about your business or professional background. It’s their primary source of information to look into your credibility, philosophy, competence, and your work ethic. How you introduce yourself decides whether or not you can meet potential clients, customers, or collaborators. But what makes an About page good?